A spark of imagination. Whether it comes from my own thought, or simply being a person ‘in the room’ when it makes it’s way from someone’s mind into words. In either instance, I enjoy partaking in the process by which the idea is fostered towards reality.
Ideas need people – and teamwork – to make them happen. Equally important to the concept, is crafting a compelling story to help others get behind the vision. While working in the advertising industry, I put countless hours into honing this skill.
After all is said, the work is what it all comes down to. The point where the team actually makes ‘it’ come to life. Conceptualization, design, and close collaboration, which leads into full-scale production. This is the part of the process I am most passionate about.