Welcome to the new way of thinking big.

We’re nimble, and oh so mighty. We are dreamers, but equally important, we are doers. And we approach every decision we make with kindness and compassion.

110 Theory is a healthcare consultancy and innovation firm that serves a world-class and diverse client base. Our ever-present curiosity allows us to assist our partners to identify, plan for, and capitalize on unique user experiences and opportunity wherever it is found.

Our capabilities allow us to be at the forefront of AI and other emerging technologies in order to harness the multitude of untapped benefits in the healthcare ecosystem. This helps position our partners for both short and long term success.


We help our partners conceptualize and build their most innovative ideas and become their digital product partners. We go beyond the MVP and work on improvements and new features as our relationship grows.


Whether it’s a website, app, or new technology, we create dynamic experiences by auditing and optimizing entire digital ecosystems. We provide a comprehensive roadmap and become partners throughout the process.


We partner with businesses and organizations that seek to rapidly prototype and test new concepts in existing or emerging markets. We become a guide for the process as well as an implementation partner to design and develop your solution.


Pine App

When we set out to make the best in-class app for hospitals and healthcare systems, we realized it would be no small task – but our friends at Baptist Health were up for the challenge.

As nimbleness is one of our core tenants, we are well on our way to achieving this goal – ensuring the patient’s needs and care remain at the center of it all.

But don’t just take our word for it.

‘Design is not just what it looks like and feels like. Design is how it works.’

Steve Jobs