Crafting digital paths to
a brighter, connected future.
We design health and wellness digital experiences for leading brands. Together, we navigate diverse contexts, platforms, devices, and audiences, ensuring we create a positive impact for people across multiple touchpoints.
Our services
We create a positive impact with design.
Product design
Crafting immersive digital experiences, leveraging research, tech, and business for impact.
Design system
Empowering brands with scalable, interactive design systems for consistent brand experiences.
UX research
Accelerating market and user research for intuitive, enjoyable brand experiences.
Baptist Health — Pineapp app
Product Design
ux research
We employed a focused design-driven process across user research, ideation, prototyping, and design development to help Baptist Health bring its vision of an engaging, user-friendly app to life.
View Case Study
Baptist Health — digital smart room
Product Design
Design thinking was embedded in the redesign of Baptist Health Florida's infotainment system from the earliest phases, and it has taken that forward as a strategy for success.
View Case StudyOur process
Our strength comes from our flexibility and our results.
Discovery
Engaging closely with clients to understand their aspirations and challenges. Through a detailed process we develop a deep understanding of the project’s scope and specific requirements, ensuring solutions are precisely tailored to meet and exceed their goals.
Research
In-depth market analysis, competitor benchmarking, and target audience studies lay the groundwork for informed design decisions. This comprehensive approach ensures that the designs are not only aesthetically pleasing but also practical and effective.
Conceptualization
Creativity meets strategy as ideas begin to take form through extensive brainstorming sessions, exploring a range of innovative solutions. Preliminary designs help visualize potential outcomes, setting a definitive direction that aligns seamlessly with the client's brand and strategic objectives.
Execution
Visions are transformed into final designs. Detailed testing and iterative revisions are conducted to ensure the highest quality standards. Each project concludes with a comprehensive evaluation, ensuring the final deliverable perfectly aligns with the client’s expectations and is poised to drive their success.
testimonials
What our costumers says
about us
We are 110 Theory
We're an Orlando-based digital transformation design agency that crafts living, breathing brand experiences that prioritize human connection above all. By leveraging our expertise with early-stage startups and established brands, we ensure scalable and sustainable outcomes that are in line with your long-term business objectives. We’ve got the connections, creativity and innovation to drive better health and wellness.
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