Sitting in the lap of luxury

The Ritz-Carlton brand has always been about the finer things in life, and the desire was to capture this essence when they went from resort, to resort-like living. All set in a towering glass high-rise in the heart of Philadelphia.

Keep it Classy

The Ritz Carlton has always been about understated refinement. So we had to make sure the campaign matched suit.

Using their signature ‘reflex’ blue along with copy which took a nod to the city’s rich history, the ads remained minimalist and sleek – appearing in various upscale locations and publications throughout the city.

Brand
Ritz-Carlton

Role
Creative Direction

Result
90% Occupancy in Year One