A land that has always existed

Walt Disney World’s Magic Kingdom Park had never undergone an expansion as large as New Fantasyland. So it only made sense to create an online experience equalled in scale.

Breaking the Curse

Fantasyland’s story is your story, and mine. When we were kids, Dumbo really did fly. But our memories were clouded with age.

In our tale, the villains take advantage of this, and steal the symbols from the films that taught us so much of life – effectively hiding the magic of Fantasyland from the world.

As the user is plunged into a bleak reality of this cursed forest kingdom, they are asked to save what once was. And as the magic of lost stories are rediscovered, pieces of the land are again revealed, all concluding in true fairytale ending.

Brand
Walt Disney Parks & Resorts

Role
Experience Design Lead

Result
Over 3M Unique Visitors